Referral Wall

What do you do when you hit the referral wall?

One of the most frustrating things that can happen to any consultant is running out of leads. What do you do? Who do you call? Where does your next party come from? Here are 3 quick and easy steps to get leads when you hit the wall.

  1. Call all the people you didn’t call but should have called. We all have the list of people we didn’t call because we’re afraid of them. Let’s be honest about that. I know you deleted them from your contact list, erased them from your handwritten call list and maybe you even avoid them in public. She seem so put together. Do you know what it’s like to be that person? Maybe you do, maybe people have thought that about you. It doesn’t actually feel good to her, she probably gets left out of stuff because if you’re intimidated by her, so are others. Try saying this “Jane, you always look beautiful and your make up is just so perfect. Mary Kay just came out with some great new eyeshadows. I’d love to get together this week and let you try them on. I’m curious what you think! Would Wednesday evening or Thursday afternoon work better.”
  2. Call your customers. If you have people that buy from you, you can ask them who they know. Create a promotion for new customers and those that refer them. Make it something wonderful like the new compact, filled. Call existing customers and tell her that you’re going to give that away but the only way to go into the drawing is to refer someone to you. If that person holds an appointment both go in the drawing. Try saying this. “Hi Mary, I’m so excited about our beautiful new compact that I decided to give one away. I’m looking for some fresh new faces for my spring makeover binder and I just know how much people love you I thought maybe you’d know someone who could use some pampering. When she and I get together both your names will go into the drawing for the compact. I’m not setting a limit to how many times your name can go in, I’ll just put it in once for everyone you refer to me who decides to spend a few minutes on herself. And you know me, I’m not going to hound her. So who can you think of that deserves a spring makeover?”
  3. This is the best time of year to contact brides and prom goers. I really think prom is overlooked. Those girls may not be rich, they’re just high schoolers…but let me tell you the truth, their moms are spending some serious cash on prom. I’m prepping my second senior for prom this year, which makes this jr/sr prom number four. We have two more daughters in the shoot. By the time high school times four is over we will have spent thousands on dresses, shoes, undergarments, makeup, and nails. Why would we overlook this selling and customer building opportunity? Bridal fairs, shows, and stores aren’t just for brides. They’re for prom goers too. Here’s what you do. GO to local bridal stores. Do not call…GO. Walk in there in your business dress. Ask to speak to a manager. “Hi there, I’m Susie Consultant with Mary Kay. I offer free makeovers to brides and girls going to prom along with their moms and friends or bridal party. I do events at local bridal stores where I offer a drawing for a beautiful gift basket. I would set up close to the front and out of your way. I welcome them to the store and make them feel special, give them a chance to enter the drawing and then send them to you. After they shop I thank them for coming to the store and hand them a rose on their way out. Even if they don’t buy a dress that day, they’ll remember your shop because they felt so special and maybe even come back. Either way it’s about making them feel like a million bucks. So would this Saturday or next be better for you?” Then you get to call every one of those entries. Make sure you put a place on your drawing slip to mark if they are a bride or a prom-goer so that you can be sure to include the moms!

Those are my favorite ways to meet new people, but I’m sure you have more. What do you do when you’ve hit the referral wall?

What is stopping you?

I like reading books written by successful people. Sometimes, rarely, success just happens to someone. That’s unusual. Most of the time successful people seek out success. They plan for it, imagine it and work for it daily. This got me thinking. What if, as a test, we emulate them? What if, for a time, say a whole year, we do what they say worked for them? What if we follow their lead and use their example? There are so many examples of successful consultants, directors and national sales directors in Mary Kay. What if you picked one, read her story, found her plan and just did it? I’ve been thinking about that lately. What is it that stops us? It’s fear. We’re afraid of failure, we’re afraid of success. We’re afraid of looking silly or not being good enough. We’re afraid of other women and we’re afraid of ourselves. It’s all just fear. What if we could separate ourselves from our fear, and just do the work? This is what I’m thinking about. Talk to your director, talk to your national. You are not your fear. Success is for you.

When goal setting is hard

I’m a goal setter. Every December I assess my accomplishments of the year and think about what I want to do next. But this year I just can’t get it figured out. Nothing seems clear cut. I’ve had a few of the same fitness goals, run this race, climb that mountain. I do it, it’s fun, but what’s next? I need to set some business goals and some financial goals but I haven’t been able to get my head around exactly what they should be and if I feel committed to them this year. I started thinking about goal setting in general and whether or not it’s important. Here’s what I found.

I’m not that driven by money. Even though we totally need the stuff, it just doesn’t crank my engine. I found this great article from last year. that is totally worth a read.  Forget about goal setting in 2018-do this instead.     

The author says:

“When you make it about money, you almost always fail eventually.

When you make it about what fulfills you,

you’re willing to go to the end of the world to make it happen.”

According to this article, you can reach your goals by doing activities that you find fulfilling.  It’s not really about the goal but about doing fulfilling activities. This reminds me of the old adage “If you love what you do, you’ll never work another day in your life.” This idea also fits in with the concept that if you help enough other people get what they want, you’ll get what you want. 

So what do I find fulfilling? The other night I was watching that new show on Netflix where the acclaimed author from Japan, Marie Kondo, teaches people to organize. She has a whole process where the subject has to decide whether or not an item brings them joy. (In all honesty, I haven’t read her books but she has one called Spark Joy and another called The Life-Changing Magic of Tyding Up and they get pretty good reviews.) I think we could apply a similar approach to the activities, the busy-ness of our lives. Not everything we do can be fun, I mean we have to clean the toilets right? But, what if we only did the things that truly brought us joy? Cleaning the toilet in and of itself isn’t joyful, but, providing a clean home for my children is. So, in a roundabout way perhaps that does bring joy. (Or maybe not, that’s up to you to decide.)

The point is, perhaps we can mix up this goal setting thing that we’re always so focused on. I’m a master, I know how to break a goal down into what must be done each moment of each day. From this, I feel like most things can be done with good discipline and hard work. But, does this actually make me feel fulfilled? What if instead I spent the next year only doing activities that truly brought joy to my life. I know the hard stuff isn’t going to go away. I’m still going to have to do the work, but if I can see the work through the lens of how it fits into fulfillment, it might actually bring me more joy than I realize.

This idea is a work in progress for me. Something new I’m considering. I’d love to hear your thoughts.

 

Do this in December

We get so many questions about closing out your year and how to handle taxes. Here’s a quick list of what you’ll need to do in you Pink Office account to make your taxes easy breezy.

  1. Enter all of your sales for 2018. Mark every sales invoice as paid and delivered. If you have any invoices that weren’t paid, mark those as “write off debt.” This will appear on your “Tax info report” as “invoice bad debt.”
  2. Import or manually enter all inventory orders and mark them “create order and mark shipped.” Then add a payment to the order. This is the process that will save information to your financial records.
  3. Balance inventory levels. Make sure that what is on your shelf matches what is in your Pink Office inventory. If there is any question you can search your history for that item. Just find the product number in your inventory (you may need to check or uncheck “only show on hand”) and then click on “transaction history” in brown. This will show you everytime the product was bought and sold. Pretty handy.
  4. Contact customers for last minute gift ideas or if they need anything for their holiday look. You can even ask if they’d like to remain on  your mailing list. Remember, you pay to mail them things. If they truly aren’t interested you can spend that money more wisely. Archive customers you won’t be needing on your main list.
  5. Enter all extra income (probably commissions) in the money section.
  6. Enter all expenses in the money section.
  7. Once that is all done, take a look at your tax info report in the reports section of the app. You are all set for the new year!

Thank you

This Thanksgiving we’d like to take the opportunity to thank you, our valued users, for your loyalty and support. As we enter our 19th year as a company we are ever humbled by your continued patronage. We hope you have a beautiful holiday with your family, friends and loved ones. We are truly thankful for you.

More than time management, it’s productivity management

Every year as my children get older I think things will become less chaotic. Here are a few of my mistakes.

I think: We’ve added a driver, therefore, I’ll have fewer errands.

Reality: We’ve added a driver but not another vehicle so that just equates to more organizational skills from me as we navigate car sharing. On more than one occasion I’ve been the one left without a ride.

I think: My kids are older, they’ll sleep more. Therefore, I’ll sleep more.

Reality: They don’t really sleep at the right times still and for some reason, teenagers want to have their most meaningful conversations at precisely the hour my brain begins to shut down.

This list could go on and on as you can imagine. With all the chaos going on in my home as we’ve gotten yet another school year started I thought I’d do a little research on time management skills. I’ve already missed a couple of appointments and classes my kids were supposed to attend. So I decided to look at what others have done to avoid making these same mistakes. As I peruse lists I’ve found a few consistencies so I thought I’d condense those here for you today.

 

  1. I keep seeing this word “declutter.” I don’t think clutter is a problem for me in general but then I think about the clutter in my mind. I keep a written date book, not a digital one. I do this for a very specific purpose other than the fact that my date book is super cute. Whenever I pick up my phone to enter something in my calendar I end up doing several different tasks that aren’t datebook related. Also, I use the word “task” very loosely. So the clutter in my mind has to go somewhere. When I try to manage it all in my head is when I miss important events. So, whether you use a written calendar or a digital one, it’s important to get the clutter out of your head and onto a calendar.
  2. Another theme that is repeated is to make lists and prioritize them. When we make a list for ourselves we tend to do the “easy” tasks first. To really really be productive I challenge you to make two lists. One personal list with the top six things you need to do each day, and one business list with the top six business-related tasks. At least 2 of them should be income producing activities. Then, do the hardest ones first. Make them the most important and get them out of the way. I’ve also been reading about not having your daily lists be too long. I think Mary Kay was smart when she developed the 6 most important things list idea for her beauty consultants.
  3. Delegate: I’m actually pretty good at this one. At some point in life, I realized that having a 10 year old clean a bathroom was better than it not getting cleaned at all. Do I clean the bathroom better than a 10-year-old? Ummm, that’s a hard yes. But, do I have time to clean every bathroom in this house? Ummm, that’s a hard no. So, if I delegate the stuff that’s really going to be ok if I’m not the one doing it, I have time to do the other things that I actually am the only one that can do them. My kids can’t do my job, but they can do their own! (Ok, so it takes one training session and a few follow-up checks, but kids really can clean, even if they think they’re going to die.)
  4. Wake up early: I get it. I really really get it. I bawked this one for years and years. When you have babies, it seems impossible. (actually, when you have teenagers that get up in the night to make waffles and turn on all the lights and watch youtube at 3am in the kitchen it seems impossible…we got a loud fan in our room.) But if you can start getting up early just 1 day a week, it will turn into 2 and 3 and eventually it will be 5 or 6. I can’t tell you the crazy amounts of stuff you’ll get done before everyone else gets out of bed. Even if you’re not using those early morning hours for work, perhaps you want to use those hours to workout, you’ll have increased energy and be a happier person. Maybe you’ll just get up 30 minutes earlier than you normally do and use that time to drink a cup of coffee, look at your calendar and read something inspirational. Start small, but take it from the girl that is the most NONmorning person you’ll ever meet. Waking up early will totally change your productivity. I’m going to add a second point to this same number. Routine: create a morning routine for yourself that works. What I do in the morning may not work for you. But whatever it is, it should wake you up, and get you motivated for success. You should also have an evening routine that sets you up for a productive morning. Do you need to make lunches or choose your clothes (or anyone else’s) for the morning? I’ve even been known to lay out my makeup in the order I need to use each product. That way I can just pick it up and throw it in the drawer when I’m done the next morning. Do what you need to do at night to save time in the early hours.
  5. The last one is a “don’t.” I usually try to stick with positive points…but I have to share this one as a “don’t.” Don’t Multitask. This one is hard if you’re working from home with a small child. Everything you do is multitasking and that makes sense, you do have to keep that baby alive after all. When we say don’t multitask it means with your business. When you’re making calls…make calls. When you’re sending follow up text messages, don’t also check your email. Just do what you’re doing and do it at 100%. Then, do the next task at 100%. You’ll get done faster and find that you’re way more productive.

I am sure you have great tips and tricks you use throughout each day to help you stay on task and to manage your time. I’d love to hear about those. Also, don’t forget to use your weekly plan sheet! Let us know what other ideas you might have. Comment here or on our FB page.

(I found the image above on Pinterest. PinkOffice is not associated with the website listed and we may or may not support their views.)

Keeping up with your social media accounts might be easier than you think

Sometimes it can be hard to keep up with the demands social media places on your business. 20 years ago keeping in touch meant mailers and phone calls. Sure, that took time, but now you are expected to manage professional looking social media accounts with regular postings. This can be especially …

December time management: Stress free Christmas

Owning your own business at the Holidays can be a super stressy time, as if the holidays aren’t stressful enough!

As the woman of the house you’re likely the head decorator, the lead chef, the baker in chief, the CEO of shopping, the party planner extraordinaire AND you own your own business! That’s a lot.

Being a good time manager is the key to keeping the stress low and having a great time over the holidays.

December Week 1

Contact your customers, post on social media, have skin care classes and parties galore. Provide wrapped gifts as add ons at every party and every individual close. Get wish lists and contact husbands, boyfriends and significant others if you haven’t already done this. Setting office hours to wrap gifts, make calls and create posts will help reduce stress. Decide the hours you’re going to work in your office, what ever times work best for you. Work those hours and walk away. If an order, phone call or notification come in, let it go. You’ll get it next time your in your office or when you’re not with those you love. When office hours are over, bake, decorate, wrap and shop. This is your time with your family.

December Week 2 

Post the last day you’ll deliver on whatever social media you use to communicate with your followers. Will you make deliveries on the 22nd or 23rd? Will you wrap gifts past the 23rd? Make decisions for your business early on so that you don’t end up in a situation where you have to say no. You don’t want to lose any sales, but being available early will help them think of you first instead of last. Continue to contact customers and work your business as usual until your designated date. When you set hours for yourself honor them. Honor them by working the hours your chose ahead of time and honor your family by ending them when you said you would. Close your office door behind you, shut off your computer, don’t reply to notifications, close your datebook. Your family will be grateful to have you completely present with them.

found on pinterest

December Week 3

Make final deliveries, offer add ons and have them wrapped and ready. Deliver to offices and other places of business if possible, have business cards and samples with a little candy cane or something of the sort ready to give to anyone else you see when you make your delivery. Post on social media a last minute gift and remind your customers of your final delivery date. Work the hours you set and do all the other fun holiday stuff you planned before.

found on pinterest