Goals for the New Year

After talking to many of you I know you’re busy filling out your taxes and thinking about what you bought and sold in 2017. You’re looking at records and considering last year. When you’re looking at the past, be sure to focus on the future.

  1. Know your numbers. Did you sell less than what you would have liked? How much product would you like to sell in 2018? Once you have this number, divide it by 48 or 49 (assuming that you will take a vacation and have times that you just can’t work.) This is what your weekly goal should be. After you know your weekly sales goal, you can determine how many customers you need to see to meet this goal.
  2. Set a goal. Look back at your weekly accomplishment sheets for 2017. Divide the total by the number of people who ordered for several weeks. You’ll start to see your average customer sale. Once you know this information you’ll know how many customers you need to sell to each week. To be safe, make it a goal to see 1/3 more customers than you need to sell to. So if you need to sell to 10 people each week, plan to see 13. Then to ensure that you see 13, be sure to talk to 17. (Your own personal averages might be different, and your goals will vary. Remember if you need to meet more people be sure to book parties and classes, not just individual facials, whenever you can.)
  3. Get visual. Once you know your weekly goals you can create a chart.  Color happy faces for how many people you need to see each week or color a box green on graph paper for every 5 dollars you sell. Come up with something fun and creative. Post your chart in your office or where ever you’ll see it often. It will keep you motivated all year.

These are just sales goals ideas. I know you’ve got team building goals and car goals as well. One of my favorite sayings is “A goal is a dream with a deadline.” Do the math to figure out what you need to do to reach your own personal success.

Be sure to track all of your sales, income and expense in Pink Office so you can keep a close eye on your accomplishments.

December time management: Stress free Christmas

Owning your own business at the Holidays can be a super stressy time, as if the holidays aren’t stressful enough!

As the woman of the house you’re likely the head decorator, the lead chef, the baker in chief, the CEO of shopping, the party planner extraordinaire AND you own your own business! That’s a lot.

Being a good time manager is the key to keeping the stress low and having a great time over the holidays.

December Week 1

Contact your customers, post on social media, have skin care classes and parties galore. Provide wrapped gifts as add ons at every party and every individual close. Get wish lists and contact husbands, boyfriends and significant others if you haven’t already done this. Setting office hours to wrap gifts, make calls and create posts will help reduce stress. Decide the hours you’re going to work in your office, what ever times work best for you. Work those hours and walk away. If an order, phone call or notification come in, let it go. You’ll get it next time your in your office or when you’re not with those you love. When office hours are over, bake, decorate, wrap and shop. This is your time with your family.

December Week 2 

Post the last day you’ll deliver on whatever social media you use to communicate with your followers. Will you make deliveries on the 22nd or 23rd? Will you wrap gifts past the 23rd? Make decisions for your business early on so that you don’t end up in a situation where you have to say no. You don’t want to lose any sales, but being available early will help them think of you first instead of last. Continue to contact customers and work your business as usual until your designated date. When you set hours for yourself honor them. Honor them by working the hours your chose ahead of time and honor your family by ending them when you said you would. Close your office door behind you, shut off your computer, don’t reply to notifications, close your datebook. Your family will be grateful to have you completely present with them.

found on pinterest

December Week 3

Make final deliveries, offer add ons and have them wrapped and ready. Deliver to offices and other places of business if possible, have business cards and samples with a little candy cane or something of the sort ready to give to anyone else you see when you make your delivery. Post on social media a last minute gift and remind your customers of your final delivery date. Work the hours you set and do all the other fun holiday stuff you planned before.

found on pinterest

 

Managing Business Expenses

Skin care parties, color make overs, holiday open houses.

Party! Party! Fun!

It’s easy to have fun, but surprisingly it’s also easy to record your business expenses. Not only is it easy, it is also vital. Unless you are truly in the business to simply have a good time, knowing how much you’ve spent and what you’ve spent it on could be the difference between realizing an income and just having fun.

What expenses do I need to record in Pink Office?

Any expenses that are NOT part of an inventory order should be recorded in the “Money” section of your Pink Office account. Wholesale purchases, sales tax paid, shipping and section 2 are all recorded on your tax info report and are pulled straight from your inventory order once it is either imported or manually entered. Those don’t need to be re-entered in the money section. Items purchased at a store such as cotton balls, windex, paper towels, wash cloths, and pens can and should be recorded in the “Money” section as expenses. Babysitting, wardrobe, and MK connections orders should be entered as an expense as well. Here’s a walk through on how to do that. Don’t forget you can create any expense type that you like.

Where do I enter my commission check as income? 

Click the “Money” tab and then click “Income” and enter your monthly commission check there.

What report should I use to file my taxes?

The best report for your taxes is the “Tax Info Report.” This will give you a comprehensive view of the money you’ve had as both income and expenses. If you’d like to see your top expenses and maybe where you could cut back take a look at your “Top Expenses” report.

How do I pay myself from my business? 

You can pay yourself in product by creating a personal use invoice just like any other sale. You can also pay yourself by writing a business check to your personal account, or make an online transfer. Any time you pay yourself from your business account to your personal account create an expense. This will help you track exactly how much money you are really making. Many consultants use the 60/40 split. 60% of their pretax income goes back into the business and 40% is income. This only works if you are operating with a full inventory and if 10% is enough for your business expenses. You might be better served with an 80/20 or 70/30. You’ll just have to decide what works best. Business loan repayments must come from your income. Once your loan is paid off you can take an actual income.

One of the most important things to remember is that though you are having fun and helping people you need to be able to realize an income. If you keep a close eye on where you’re spending your money you’ll make better choices and keep yourself in business. As always if you have any further questions about how to use Pink Office to help make your business strong contact our support staff by clicking the pink bubble in the bottom right corner when logged into your Pink Office account.

 

Let hostesses know you’re thankful for them.

The season of thankfulness is upon us. Many will begin a gratitude journal tomorrow. Our Facebook feeds will be full of daily thankfulness posts. I hope this November you remember to let your hostesses know you are thankful for them. Here are a couple of quick and fun ideas to help them know you love them!

  • Have a surprise hostess party. Every one has to purchase or sell at least $50 in product (or whatever amount you set.) Then every $10 after that (or whatever amount you set) gives her chances to win. Put all the chances in a bucket and draw one name. That surprise hostess will win whatever beautiful prize you decided in the beginning. Make it worth her time by making the prize big enough. You could even make this tiered based on how large the sales are.
  • Send out personal handwritten notes to each of your hostesses from the past year. Invite her to an exclusive event (your holiday open house) or give her a special discount on holiday items if she buys a certain amount. Let her know she was an important part of your year and encourage her to be a hostess again in the future.
  • Hand deliver mini satin hands to your top 3 hostesses from the year with a handwritten note letting her know how much you appreciate her as a hostess. Give her a small coupon to use and offer a holiday party makeover.

I’m sure you have great hostess appreciation ideas too! Share them as a comment here or on our Facebook Pink Office Users group!

Christmas before Halloween

It’s hard to think of Christmas before Halloween, but when you own your own retail store, you have to.

Think about it. Crafts stores start selling their decorations, big toy companies send out their catalogs and web companies plan all year for their big holiday sales.

If the big businesses depend on holiday sales then you should be no different. In order to depend on those sales you have to plan on them.

If you don’t have your plan in place, drop what you are doing and plan now.

  1. Holiday craft shows for leads. Do a small give away (Satin hands maybe?) to get names in a drawing. Contact those leads right away for holiday makeovers.
  2. Have holiday gift bundles available at every appointment for easy purchase.
  3. Offer free gift wrapping and delivery.
  4. Plan an open house. Perhaps you want to do this with a complimentary retailer, clothing maybe? Her customers get to see what you have and your customers get to see her products as well.
  5. Have products on hand. Remember you’re not going to sell it if you don’t have it.

Do you have any other great holiday selling ideas? Share them in the comments here or on Facebook, in our user group.

Has anyone ever told you “You won’t make any money selling Mary Kay?”

Have you ever heard someone say “You won’t make any money selling Mary Kay.” Or “You have a college degree, why would you sell Mary Kay.” Or, everyone’s favorite. “I knew someone who did that and she bought a bunch of inventory and then didn’t sell anything.”

Let’s talk about each one of those wonderful comments our “well meaning” family members and friends might say.

image from www.marykayintouch.com

“You won’t make any money selling Mary Kay.”

Maybe your loved one doesn’t understand that MK has one of the highest profit rates in all of direct sales. You have the opportunity to make double what you spend. What she might not know is that you’re paying close attention to the money that you’re spending. You’re not just tracking the money that is coming into your account through sales by keeping invoices in Pink Office, but you’re also tracking your wholesale purchases and other expenses in Pink Office. Not every app available gives you the opportunity to track how much you spent on cotton balls at Target or on coffee when you were interviewing a potential team member. With out this information you have no idea how much money you’re actually making or where to cut corners if you need to. For more information check out your tax info report for a complete picture of your income and expenses.

“You have a college degree, why would you sell Mary Kay?”

Hopefully that degree made you smart. And being smart, you know a good thing when you see it. I think of top directors and nationals that I’ve heard speak over they years. They talk about their degrees and how they heard this friendly concern from those they love. Unfortunately today, degrees don’t always mean jobs or careers. Degrees don’t give you the flexibility you realize you need as you raise a family or watch parents age. Also, degrees often come with debt and what better way to relieve that debt than with instant income?

“I knew someone who did that and she bought a bunch of inventory and then didn’t sell anything.” 

This disenchanted person didn’t understand that being a beauty consultant was a job. She must not have known that it was going to be work. Good, profitable work, but work nonetheless. Perhaps she didn’t attend training, perhaps she didn’t know how to set goals and break them down into manageable pieces. Whatever the reason, it applied to her, not all consultants for all times. We’ve all seen our director’s closets busting with inventory they can’t keep on the shelves. We’ve seen the new consultant that fits her products into an under-the-bed storage bin in her tiny apartment. The beauty of the business is that you make it work for you, and then you work it. Don’t ever let someone else’s bad experience plant seeds of fear.

image from www.marykayintouch.com

When family and friends say these things they think they’re helping. They think they’re telling you something you’ve never heard.

  • Be smart: work your business like a business and use your Pink Office to track every penny going in and out of your account. Write yourself a weekly paycheck and make that a business expense. Work smart!
  • Your worked hard for your degree and being an Independent Beauty Consultant is a smart person’s job. Own it.
  • I know someone who bough bad milk at the grocery store, some one who got their purse stolen at the gas station on the corner and someone who met the worst sales associate at the department store at the mall. But guess what? That doesn’t mean it’s going to happen to me. Even the most well meaning people will accidentally tell you a negative story.

To finish up, write yourself and affirmation. Anytime someone tries to rain on your parade, repeat it in your head, out loud in your car, or just tell them. Keep stretching.

 

Remember Your Passion

Sometimes it’s easy to get caught up in WHAT we do, in the day to day, and forget WHY we do it.

When you’re feeling overwhelmed, or you feel like you’re taking baby steps toward your goal, when you face failure or feelings of defeat, remember your passion.

Surround yourself with people who share your passion. Ask your Recruiter, Director, Senior Director or NSD (based on where you are on the career path) to join you for coffee. Ask her what she does when she feels she isn’t moving forward, or isn’t reaching her goals fast enough. Meet with other consultants or directors to share ideas and work toward common goals. Create or join an accountability group for other consultants or directors who are trying to reach the same goal. You will be inspired, encouraged and reignited from time with these women and they will likely glean the same experience from time spent with you.

Keep in mind, what goes in is what comes out. Listen to talks from seminar, career conference and meetings from years gone by. Read spiritually uplifting books. Listen to positive music and eat good food. Start a gratitude journal. Write notes to friends, family, customers, team members and unit members regularly. You’ll find your own spirits lifted.

Serve somewhere. Serve in church, serve in a soup kitchen, serve in a nursing home, serve in a school. Where ever it might be in what ever way you can find a way to serve others. You might have time for this to be a weekly or monthly occurrence. Serving allows you to forget what it is that is heavy on your own heart and focus your attention to the lives of others.

When you do these things you will remember why you wanted to begin this business in the first place. You will make connections with like minded individuals. You will remember why you needed the change, the extra money and girl-friends. You’ll be filled up emotionally and able to pour out to others. Your passion for empowering women will exude from you and you will have the opportunity to impact the community around you.