Does having an inventory really matter?

Imagine if a new boutique opened up near you and it looked super cute. They advertise great brands you’ve heard of and you like or think you might want to try. The sign is up, the lights are on. Imagine if the owner of the store called you and said: “Hey, I’m having a grand opening tonight, why don’t you stop by…there’ll be snacks.” So you go…but, when you get there, the racks are mostly empty. She has a few cute things but not in your size. The things that are in your size aren’t your style. When you ask the owner why she doesn’t have more items she says that as her business grows she’ll have more to offer. But…there’s nothing for you to buy tonight and you kind of wanted to. What do you do?

For this boutique owner to be successful she needs to plan to be successful. She’s not going to sell items she doesn’t have. We ALL know that sometimes you have bought something because it was there, cute and fit just right. We know we buy things because they make us feel good and we are happy to have something new and pretty. This isn’t true all of the time, but good marketers are experts at the impulse buy. They know how to increase their sales simply by having products well placed, and well…there.

The same is true for your business. If you want to be successful, you have to plan on success. Mary Kay was famous for saying “you can’t sell out of an empty wagon.” That has never been truer. We live in an instant society. Why do you think Amazon has Prime and Target has instant orders you can order from your phone and have someone run out to your car? We don’t want to wait. We’ve got fast food, fast internet, and fast delivery. In order to meet those demands, you have to have products on hand.

June is the best time to order because starting July 1st is a brand new year in MK. You can start fresh as if it were new years eve. Start this July ready to open a fully stocked, beautiful boutique of your very own. Talk to your director about what a full inventory means for you. Talk to hear about how to SELL what you order and how to be the business owner you’ve always dreamed of being.

image from marykay intouch digital resources

Referral Wall

What do you do when you hit the referral wall?

One of the most frustrating things that can happen to any consultant is running out of leads. What do you do? Who do you call? Where does your next party come from? Here are 3 quick and easy steps to get leads when you hit the wall.

  1. Call all the people you didn’t call but should have called. We all have the list of people we didn’t call because we’re afraid of them. Let’s be honest about that. I know you deleted them from your contact list, erased them from your handwritten call list and maybe you even avoid them in public. She seem so put together. Do you know what it’s like to be that person? Maybe you do, maybe people have thought that about you. It doesn’t actually feel good to her, she probably gets left out of stuff because if you’re intimidated by her, so are others. Try saying this “Jane, you always look beautiful and your make up is just so perfect. Mary Kay just came out with some great new eyeshadows. I’d love to get together this week and let you try them on. I’m curious what you think! Would Wednesday evening or Thursday afternoon work better.”
  2. Call your customers. If you have people that buy from you, you can ask them who they know. Create a promotion for new customers and those that refer them. Make it something wonderful like the new compact, filled. Call existing customers and tell her that you’re going to give that away but the only way to go into the drawing is to refer someone to you. If that person holds an appointment both go in the drawing. Try saying this. “Hi Mary, I’m so excited about our beautiful new compact that I decided to give one away. I’m looking for some fresh new faces for my spring makeover binder and I just know how much people love you I thought maybe you’d know someone who could use some pampering. When she and I get together both your names will go into the drawing for the compact. I’m not setting a limit to how many times your name can go in, I’ll just put it in once for everyone you refer to me who decides to spend a few minutes on herself. And you know me, I’m not going to hound her. So who can you think of that deserves a spring makeover?”
  3. This is the best time of year to contact brides and prom goers. I really think prom is overlooked. Those girls may not be rich, they’re just high schoolers…but let me tell you the truth, their moms are spending some serious cash on prom. I’m prepping my second senior for prom this year, which makes this jr/sr prom number four. We have two more daughters in the shoot. By the time high school times four is over we will have spent thousands on dresses, shoes, undergarments, makeup, and nails. Why would we overlook this selling and customer building opportunity? Bridal fairs, shows, and stores aren’t just for brides. They’re for prom goers too. Here’s what you do. GO to local bridal stores. Do not call…GO. Walk in there in your business dress. Ask to speak to a manager. “Hi there, I’m Susie Consultant with Mary Kay. I offer free makeovers to brides and girls going to prom along with their moms and friends or bridal party. I do events at local bridal stores where I offer a drawing for a beautiful gift basket. I would set up close to the front and out of your way. I welcome them to the store and make them feel special, give them a chance to enter the drawing and then send them to you. After they shop I thank them for coming to the store and hand them a rose on their way out. Even if they don’t buy a dress that day, they’ll remember your shop because they felt so special and maybe even come back. Either way it’s about making them feel like a million bucks. So would this Saturday or next be better for you?” Then you get to call every one of those entries. Make sure you put a place on your drawing slip to mark if they are a bride or a prom-goer so that you can be sure to include the moms!

Those are my favorite ways to meet new people, but I’m sure you have more. What do you do when you’ve hit the referral wall?

Making sense of #hastags

I know you’ve seen Instagram posts with a million hashtags at the bottom. What? Why? How does that even help? It seems most people love or hate these little guys #. Some go a little hashtag crazy and some of us don’t use them at all. So what is a hashtag, how does it help and should you be using them? What hashtags are most popular? Which should hashtags should I use for my Mary Kay business?

If you don’t know already, all a hashtag is is word or group of words proceeded by a hashtag (we used to call them pound signs and they look like this #.) They are used online, particularly social media to categorize or group posts together. Be sure you’re not using any spaces. In that case only the first word would attach to the hashtag. So you’d say #sundaymask not  #sunday mask.

Hashtags put posts together and can be a great resource for reaching the audience you desire. So, let’s use the #sundaymask example. You use your timewise repair mask and snap a shot for Instagram. Below the image, you comment something about taking the day off (or whatever) and you use the hashtag mentioned. Now, anyone who clicks on that particular hashtag will have the opportunity to view your image. The more popular it becomes the higher up on the list it will be. (Posts become popular when they have a high number of likes…or hearts.) This is helpful if you have your URL in your profile. So, let’s say that you mentioned that you were using a Mary Kay mask, a random Instagram user can find your profile and click your URL to your marykay.com page. Ideally, she’ll order the mask from you. In order for your hashtag to help, you’ll have to have your Instagram account set as public. Then, anyone looking at that hashtag can like your photo and view your profile. If you are worried about privacy, you can have a separate account just for your business. Which, Instagram actually suggests. There is a business profile available and you can even track your success of using hashtags. I found this blog post very helpful in learning more about hashtags and how to set up a business account.

So, what are the most popular hashtags to use for your Mary Kay business?

The top five for Mary Kay are

#marykay

#mymklife

#skincare

#makeup

#beauty

The top five most popular beauty related hashtags (not related to another beauty company) are

#beauty

#instabeauty

#makeup

#model

#cute

one more just because I like it…

#wakeupandmakeup

 

As you can see, some of them are the same. So, you’ll see non-Mary Kay posts in the broader categories. But those are a great place to start. Keep in mind, the idea here isn’t about originality. So, if you coin your own hashtag, that’s nice, but it may never be noticed.  For example, #mkconsultantcarrie may never catch on.

Also, as an independent beauty consultant with Mary Kay, it’s important that you know the legal guidelines to follow. Don’t let this make you shy away from using social media for your business. A few short minutes in the marykayintouch.com website will help you understand what is and isn’t acceptable. Log in to intouch as you normally would, click “resources” and then “digital zone.” Check out the information there so that you know what you can legally do.

Some quick hashtag etiquette: Use no more than three per post. Place hashtags after actual comments.

Hopefully, you feel encouraged to engage more people on social media. It can be a great tool for growing your small business! You’ll be #winning