You are not alone

Who is your go-to gal? Does she build you up? Does she tell you to get off the phone with her and call your customers? Maybe it’s your husband or significant other? Does he support you? Is he your biggest cheerleader? What about when you have questions or when you don’t know what to say to a customer or prospect? Do you call your director or team leader? Mary Kay said to hitch your wagon to a star. Sometimes we try to go it alone. We think “I’ve got this,” and just go about our daily lives doing our thing without connecting with others in regards to our businesses. When we do that, we risk isolation and defeat.

When you feel isolated you risk just forgetting about your business altogether. You aren’t around the excitement and action of others working, you’re not hearing their success stories or remembering why you started your business in the first place. Avoiding isolation is pretty simple. First, go to your weekly or monthly meetings. Connect with your sister consultants there and online. Join Facebook groups and visit director’s sites and youtube channels. Find time daily for business inspiration and training. Even if you only block out 10 or 15 minutes a day, you’ll remind yourself you have a business and keep you working toward your goal.

If you feel isolated and not working toward your goal, you’re likely to feel defeated. We’ve already talked about how to avoid isolation, but in the process of staying connected, you’ll also be preventing yourself from feeling defeated. We’re often taught to set large goals that scare us but you should also have small very attainable goals to help you feel accomplishment on a daily and weekly basis. These goals may be as simple as completing a 6 most important list each day, calling a certain amount of customers a week or holding a certain amount of parties a month. These small goals help you see progress and feel a sense of accomplishment.

Staying connected with others with similar goals, and staying connected with those who have achieved what we hope to achieve will benefit us in the long run. You’ll avoid isolation that can lead to defeat that will ultimately lead to failure. So next time you feel guilty for going to a meeting, or like you’re not “really working.” Remember that is actually one of the best things you can do for the mental well being of your self and your business.

last minute taxes

I know some of you waited until the last minute to get your taxes done. With just a month until the due date here’s what you need from your Pink Office account to finish up 2018 fiscal year.

  1. All wholesale orders entered in the inventory section and marked shipped and payment recorded.
  2. All customer invoices entered in sales section and marked paid and delivered.
  3. Enter all expenses in the expense section.
  4. Enter all extra income such as commission checks in the income section.
  5. Run Tax-Info-Report

That should do the trick. Ideally you will be keeping up on your data entry through out the year that way tax time is easy peasy!

Referral Wall

What do you do when you hit the referral wall?

One of the most frustrating things that can happen to any consultant is running out of leads. What do you do? Who do you call? Where does your next party come from? Here are 3 quick and easy steps to get leads when you hit the wall.

  1. Call all the people you didn’t call but should have called. We all have the list of people we didn’t call because we’re afraid of them. Let’s be honest about that. I know you deleted them from your contact list, erased them from your handwritten call list and maybe you even avoid them in public. She seem so put together. Do you know what it’s like to be that person? Maybe you do, maybe people have thought that about you. It doesn’t actually feel good to her, she probably gets left out of stuff because if you’re intimidated by her, so are others. Try saying this “Jane, you always look beautiful and your make up is just so perfect. Mary Kay just came out with some great new eyeshadows. I’d love to get together this week and let you try them on. I’m curious what you think! Would Wednesday evening or Thursday afternoon work better.”
  2. Call your customers. If you have people that buy from you, you can ask them who they know. Create a promotion for new customers and those that refer them. Make it something wonderful like the new compact, filled. Call existing customers and tell her that you’re going to give that away but the only way to go into the drawing is to refer someone to you. If that person holds an appointment both go in the drawing. Try saying this. “Hi Mary, I’m so excited about our beautiful new compact that I decided to give one away. I’m looking for some fresh new faces for my spring makeover binder and I just know how much people love you I thought maybe you’d know someone who could use some pampering. When she and I get together both your names will go into the drawing for the compact. I’m not setting a limit to how many times your name can go in, I’ll just put it in once for everyone you refer to me who decides to spend a few minutes on herself. And you know me, I’m not going to hound her. So who can you think of that deserves a spring makeover?”
  3. This is the best time of year to contact brides and prom goers. I really think prom is overlooked. Those girls may not be rich, they’re just high schoolers…but let me tell you the truth, their moms are spending some serious cash on prom. I’m prepping my second senior for prom this year, which makes this jr/sr prom number four. We have two more daughters in the shoot. By the time high school times four is over we will have spent thousands on dresses, shoes, undergarments, makeup, and nails. Why would we overlook this selling and customer building opportunity? Bridal fairs, shows, and stores aren’t just for brides. They’re for prom goers too. Here’s what you do. GO to local bridal stores. Do not call…GO. Walk in there in your business dress. Ask to speak to a manager. “Hi there, I’m Susie Consultant with Mary Kay. I offer free makeovers to brides and girls going to prom along with their moms and friends or bridal party. I do events at local bridal stores where I offer a drawing for a beautiful gift basket. I would set up close to the front and out of your way. I welcome them to the store and make them feel special, give them a chance to enter the drawing and then send them to you. After they shop I thank them for coming to the store and hand them a rose on their way out. Even if they don’t buy a dress that day, they’ll remember your shop because they felt so special and maybe even come back. Either way it’s about making them feel like a million bucks. So would this Saturday or next be better for you?” Then you get to call every one of those entries. Make sure you put a place on your drawing slip to mark if they are a bride or a prom-goer so that you can be sure to include the moms!

Those are my favorite ways to meet new people, but I’m sure you have more. What do you do when you’ve hit the referral wall?

What is stopping you?

I like reading books written by successful people. Sometimes, rarely, success just happens to someone. That’s unusual. Most of the time successful people seek out success. They plan for it, imagine it and work for it daily. This got me thinking. What if, as a test, we emulate them? What if, for a time, say a whole year, we do what they say worked for them? What if we follow their lead and use their example? There are so many examples of successful consultants, directors and national sales directors in Mary Kay. What if you picked one, read her story, found her plan and just did it? I’ve been thinking about that lately. What is it that stops us? It’s fear. We’re afraid of failure, we’re afraid of success. We’re afraid of looking silly or not being good enough. We’re afraid of other women and we’re afraid of ourselves. It’s all just fear. What if we could separate ourselves from our fear, and just do the work? This is what I’m thinking about. Talk to your director, talk to your national. You are not your fear. Success is for you.

When goal setting is hard

I’m a goal setter. Every December I assess my accomplishments of the year and think about what I want to do next. But this year I just can’t get it figured out. Nothing seems clear cut. I’ve had a few of the same fitness goals, run this race, climb that mountain. I do it, it’s fun, but what’s next? I need to set some business goals and some financial goals but I haven’t been able to get my head around exactly what they should be and if I feel committed to them this year. I started thinking about goal setting in general and whether or not it’s important. Here’s what I found.

I’m not that driven by money. Even though we totally need the stuff, it just doesn’t crank my engine. I found this great article from last year. that is totally worth a read.  Forget about goal setting in 2018-do this instead.     

The author says:

“When you make it about money, you almost always fail eventually.

When you make it about what fulfills you,

you’re willing to go to the end of the world to make it happen.”

According to this article, you can reach your goals by doing activities that you find fulfilling.  It’s not really about the goal but about doing fulfilling activities. This reminds me of the old adage “If you love what you do, you’ll never work another day in your life.” This idea also fits in with the concept that if you help enough other people get what they want, you’ll get what you want. 

So what do I find fulfilling? The other night I was watching that new show on Netflix where the acclaimed author from Japan, Marie Kondo, teaches people to organize. She has a whole process where the subject has to decide whether or not an item brings them joy. (In all honesty, I haven’t read her books but she has one called Spark Joy and another called The Life-Changing Magic of Tyding Up and they get pretty good reviews.) I think we could apply a similar approach to the activities, the busy-ness of our lives. Not everything we do can be fun, I mean we have to clean the toilets right? But, what if we only did the things that truly brought us joy? Cleaning the toilet in and of itself isn’t joyful, but, providing a clean home for my children is. So, in a roundabout way perhaps that does bring joy. (Or maybe not, that’s up to you to decide.)

The point is, perhaps we can mix up this goal setting thing that we’re always so focused on. I’m a master, I know how to break a goal down into what must be done each moment of each day. From this, I feel like most things can be done with good discipline and hard work. But, does this actually make me feel fulfilled? What if instead I spent the next year only doing activities that truly brought joy to my life. I know the hard stuff isn’t going to go away. I’m still going to have to do the work, but if I can see the work through the lens of how it fits into fulfillment, it might actually bring me more joy than I realize.

This idea is a work in progress for me. Something new I’m considering. I’d love to hear your thoughts.

 

Do this in December

We get so many questions about closing out your year and how to handle taxes. Here’s a quick list of what you’ll need to do in you Pink Office account to make your taxes easy breezy.

  1. Enter all of your sales for 2018. Mark every sales invoice as paid and delivered. If you have any invoices that weren’t paid, mark those as “write off debt.” This will appear on your “Tax info report” as “invoice bad debt.”
  2. Import or manually enter all inventory orders and mark them “create order and mark shipped.” Then add a payment to the order. This is the process that will save information to your financial records.
  3. Balance inventory levels. Make sure that what is on your shelf matches what is in your Pink Office inventory. If there is any question you can search your history for that item. Just find the product number in your inventory (you may need to check or uncheck “only show on hand”) and then click on “transaction history” in brown. This will show you everytime the product was bought and sold. Pretty handy.
  4. Contact customers for last minute gift ideas or if they need anything for their holiday look. You can even ask if they’d like to remain on  your mailing list. Remember, you pay to mail them things. If they truly aren’t interested you can spend that money more wisely. Archive customers you won’t be needing on your main list.
  5. Enter all extra income (probably commissions) in the money section.
  6. Enter all expenses in the money section.
  7. Once that is all done, take a look at your tax info report in the reports section of the app. You are all set for the new year!

Thank you

This Thanksgiving we’d like to take the opportunity to thank you, our valued users, for your loyalty and support. As we enter our 19th year as a company we are ever humbled by your continued patronage. We hope you have a beautiful holiday with your family, friends and loved ones. We are truly thankful for you.

Working around the holidays

We found this beautiful image in the digital assets from www.marykayintouch.com

It can be difficult to fit your business into a busy holiday schedule. Here are a few quick and easy ideas to work your business and enjoy the holidays at the same time.

  1. Be prepared with samples. You are going to likely be out an about more during this season than ever. Your chances for meeting new people are abundant. Take some time to prepare some samples with your business card attached and hand them out any chance you get. Some conversations will give you the opportunity to get her information too. Be sure to have a pen handy so she can jot down her number or be ready with your phone to save her contact information right on the spot. Another fun idea is to leave a few lipstick samples in the ladies’ room at holiday parties. Be sure to have your info attached!
  2. Schedule time for work. I know you have a ton of baking to do, the laundry is backed up, you need to decorate and the house is a mess…but don’t forget to schedule time for work. Look at your schedule and block out some time to make contact with your hostesses, call prospects for bookings and make time for actually holding appointments. Your clients and prospects are busy too…but they need new looks for holiday parties; they have beautiful new outfits that are going to look awful with their summer lip colors. It is your actual job to help these people! Post options on social media and offer to deliver products. You have to continue making contact with your clients even when you’re busy with the holidays. January you will totally say thank you.
  3. Don’t be afraid to talk about your business. You are going to be meeting new people at parties and family gatherings. Someone may ask “so Susie what do you do?” If your response is “I teach 3rd grade.” You just lost an opportunity to grow your business. Instead, try this “I teach 3rd grade and am actually really excited about growing my business with Mary Kay. I love teaching and helping people and Mary Kay offers me the ability to do both. Have you ever tried our skin care?” BAM…opportunity. But you have to have your words ready. You have to be confident. When you are growing your business you need to be ready to talk about it all the time. Your excitement will be contagious.

Those are just a few quick and easy ways to work your business into and around the holidays. What other ways have you found success in working during one of the busiest times of the year?

5 reasons to call customers in October

You need to sell some product, you need to touch base with some customers, you need to boost your upcoming holiday sales. October is the perfect month to call your existing customers. 

  1. The seasons are changing and so is their skin. Contact your customers about reprogramming their skin care for dryer winter months.
  2. Everyone loves a new fall color look. Call our customers to offer to refresh their colors from summer to fall. Offer them a free color consultation tell them about new products and collections. Be sure to let her know that she can invite friends to earn free product.
  3. Call to let your customers know about your holiday products and services you offer. Do you gift wrap and deliver for free? Do you offer any discounts or have a holiday open house. Contacting your customers with this information is a great idea. If you do a mailer or send out a social media invite it’s ok to actually make contact with those customers. Real conversations give you the chance to cover all your bases at once.
  4. Call to get wishlists. Chances are your customers want products they haven’t bought for themselves. Call to get a wish list that you can share with her husband or significant other. Entice her with a special gift just for providing the list.
  5. Update her information. You might be sending out Christmas cards or holiday open house invitations. If so, contacting your customers in advance to make sure you have her most current information is a perfect reason to initiate a conversation.

Try these ideas to make contact with your customers this fall and have a booming holiday season!

Making sense of #hastags

I know you’ve seen Instagram posts with a million hashtags at the bottom. What? Why? How does that even help? It seems most people love or hate these little guys #. Some go a little hashtag crazy and some of us don’t use them at all. So what is a hashtag, how does it help and should you be using them? What hashtags are most popular? Which should hashtags should I use for my Mary Kay business?

If you don’t know already, all a hashtag is is word or group of words proceeded by a hashtag (we used to call them pound signs and they look like this #.) They are used online, particularly social media to categorize or group posts together. Be sure you’re not using any spaces. In that case only the first word would attach to the hashtag. So you’d say #sundaymask not  #sunday mask.

Hashtags put posts together and can be a great resource for reaching the audience you desire. So, let’s use the #sundaymask example. You use your timewise repair mask and snap a shot for Instagram. Below the image, you comment something about taking the day off (or whatever) and you use the hashtag mentioned. Now, anyone who clicks on that particular hashtag will have the opportunity to view your image. The more popular it becomes the higher up on the list it will be. (Posts become popular when they have a high number of likes…or hearts.) This is helpful if you have your URL in your profile. So, let’s say that you mentioned that you were using a Mary Kay mask, a random Instagram user can find your profile and click your URL to your marykay.com page. Ideally, she’ll order the mask from you. In order for your hashtag to help, you’ll have to have your Instagram account set as public. Then, anyone looking at that hashtag can like your photo and view your profile. If you are worried about privacy, you can have a separate account just for your business. Which, Instagram actually suggests. There is a business profile available and you can even track your success of using hashtags. I found this blog post very helpful in learning more about hashtags and how to set up a business account.

So, what are the most popular hashtags to use for your Mary Kay business?

The top five for Mary Kay are

#marykay

#mymklife

#skincare

#makeup

#beauty

The top five most popular beauty related hashtags (not related to another beauty company) are

#beauty

#instabeauty

#makeup

#model

#cute

one more just because I like it…

#wakeupandmakeup

 

As you can see, some of them are the same. So, you’ll see non-Mary Kay posts in the broader categories. But those are a great place to start. Keep in mind, the idea here isn’t about originality. So, if you coin your own hashtag, that’s nice, but it may never be noticed.  For example, #mkconsultantcarrie may never catch on.

Also, as an independent beauty consultant with Mary Kay, it’s important that you know the legal guidelines to follow. Don’t let this make you shy away from using social media for your business. A few short minutes in the marykayintouch.com website will help you understand what is and isn’t acceptable. Log in to intouch as you normally would, click “resources” and then “digital zone.” Check out the information there so that you know what you can legally do.

Some quick hashtag etiquette: Use no more than three per post. Place hashtags after actual comments.

Hopefully, you feel encouraged to engage more people on social media. It can be a great tool for growing your small business! You’ll be #winning