After talking to many of you I know you’re busy filling out your taxes and thinking about what you bought and sold in 2017. You’re looking at records and considering last year. When you’re looking at the past, be sure to focus on the future.
- Know your numbers. Did you sell less than what you would have liked? How much product would you like to sell in 2018? Once you have this number, divide it by 48 or 49 (assuming that you will take a vacation and have times that you just can’t work.) This is what your weekly goal should be. After you know your weekly sales goal, you can determine how many customers you need to see to meet this goal.
- Set a goal. Look back at your weekly accomplishment sheets for 2017. Divide the total by the number of people who ordered for several weeks. You’ll start to see your average customer sale. Once you know this information you’ll know how many customers you need to sell to each week. To be safe, make it a goal to see 1/3 more customers than you need to sell to. So if you need to sell to 10 people each week, plan to see 13. Then to ensure that you see 13, be sure to talk to 17. (Your own personal averages might be different, and your goals will vary. Remember if you need to meet more people be sure to book parties and classes, not just individual facials, whenever you can.)
- Get visual. Once you know your weekly goals you can create a chart. Color happy faces for how many people you need to see each week or color a box green on graph paper for every 5 dollars you sell. Come up with something fun and creative. Post your chart in your office or where ever you’ll see it often. It will keep you motivated all year.
These are just sales goals ideas. I know you’ve got team building goals and car goals as well. One of my favorite sayings is “A goal is a dream with a deadline.” Do the math to figure out what you need to do to reach your own personal success.
Be sure to track all of your sales, income and expense in Pink Office so you can keep a close eye on your accomplishments.